Retail sales fell in October as Budget fears hit spending

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Getty Images Woman in white top looking at jeans on a rack in a clothes shopGetty Images

Retail sales fell last month as shoppers held back on spending ahead of the Budget, according to official figures.

Sales volumes fell by 0.7% in October, the Office for National Statistics (ONS) said, with clothing stores having a “notably poor” month.

Speculation over which taxes might be increased ahead of last month’s Budget has been blamed as a reason why households and businesses were more reluctant to make spending decisions.

While the drop was bigger than expected last month, the ONS said that wider trends showed sales had been sturdy.

Sales volumes were up 0.8% in the August to October period when compared with the previous three months.

“When we look at the wider trend, retail sales are increasing across the three-month and annual periods, although they remain below pre-pandemic levels,” said ONS senior statistician Hannah Finselbach.

She said October’s fall “was driven by a notably poor month for clothing stores, but retailers across the board reported consumers held back on spending ahead of the Budget”.

Sales at clothing stores were down 3.1% in October, with separate surveys having suggested that milder weather last month might have led shoppers to delay buying warmer clothing.

The retail sales figures are the latest in a run of disappointing data on the economy.

Earlier this week, data showed higher-than-expected government borrowing, while the latest inflation figures showed prices rising faster than expected.

And last week, figures indicated that the economy barely grew between July and September.

Bar chart showing seasonally-adjusted monthly change in the volume of retail sales in Great Britain, from January 2022 to October 2024. The monthly change fluctuated between -1.7% and 1.5%, from January 2022 to November 2023. Sales volumes then fell by 3.5% in December 2023 and rose by 3.7% the following January, before settling back closer to the previous pattern. The figure fell by 0.7% in October 2024, after a slight rise of 0.1% the previous month.

Jacqui Baker, head of retail at RSM UK, said the figures were “concerning” given that most retailers are now heading into their busiest time of the year with Christmas only a few weeks away.

“With half-term falling later this year and relatively mild weather, consumers have put off buying their winter coats and boots,” she said.

“This has made it difficult for retailers to shift stock, particularly as many have held off spending to take advantage of Black Friday deals.”

However, she added that with the Budget out of the way and interest rates coming down, this should “help with confidence and create a clear runway for Christmas spending”.

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